Are you committed to enhancing Diversity, Equity, and Inclusion (DEI) within your company, especially targeting more women & non-binary folks in engineering roles? Look no further! Leopard.FYI is here to guide you through the power of language in your job descriptions.

Attracting diverse talent begins with the words you use. This post provides 30+ examples of inclusive language that resonates with underrepresented engineers, and potential candidates from all walks of life. Discover how to communicate your organization's dedication to fairness, openness, and inclusivity in tangible, meaningful ways.

🦠 Non-Toxic Culture

Highlight your positive culture by stating what you don't tolerate:

• 🫑 "We reward quality work & outcomes, not long hours"

• 🥦 "Zero tolerance for toxic, rude & demeaning behavior"

• 🥒 "Prioritizing psychological safety over aggressive performance"

• 🥑 "Valuing thoughtful goals, avoiding unrealistic expectations"

• 🥬 "Focusing on sustainable growth, not short-term gains"

• "Emphasizing transparency and integrity, no exaggerated claims or overpromises"

🏡 Work-Life Balance

Stand out to candidates concerned about toxic hustle culture:

• 💜 "Work-life balance is actively prioritized here"

• 💙 "Clarifying when something is actually urgent"

• 💚 "Focusing on outcomes, not hours worked"

• 💛 "Discouraging 'always-on' mentality, encouraging breaks"

• 🧡 "Proactively preventing burnout"

• ❤️ "Actively encouraging time off"

• 💚 "Offering flexible scheduling to accommodate personal needs"

⚖️ Equitable Compensation

Show your proactive approach to compensation fairness:

• 🍓 "Promoting open dialogue on pay equity"

• 🍍 "Actively working to eliminate wage gaps"

• 🍇 "Conducting regular audits to ensure equitable compensation"

• 🥝 "Providing transparent information about pay structures"

• 🍉 "Regularly reviewing and addressing potential disparities"

• 🍋 "Committing to closing the gender pay gap"

🧩 Non-Traditional Backgrounds

Encourage candidates with diverse backgrounds:

• 💐 "Encouraging non-traditional educational or career backgrounds"

• 🌸 "Valuing fresh perspectives and innovative thinking"

• 🌷 "Appreciating the adaptability from non-traditional paths"

• 🌼 "Excited to offer opportunities for growth and development"

• 🌺 "Welcoming project portfolios, coding samples, etc."

• 🌻 "Eager to learn about valuable skills gained outside traditional education"

By implementing these inclusive language strategies, you can actively engage more women & NB folks in engineering roles and promote a culture that values Diversity, Equity, and Inclusion. Join Leopard.FYI in taking these essential steps towards a more diverse and inclusive future in the tech industry.

How Leopard Helps Tech Companies Improve Their Employer Brand

Leopard.FYI is not just a guide; we are a partner in your journey towards a more inclusive and inviting employer brand. Utilizing a data-informed approach coupled with a creative campaign strategy, we tailor our efforts to resonate with our talent pool’s questions, concerns and asks. Our hands-on experience and insights into the preferences, concerns, and vetting criteria of hundreds of candidates every month enable us to provide personalized solutions.

Working with Leopard.FYI gives you access to the following (for no upfront cost):

Data-Driven Advice from Leopard Team

The Leopard.FYI team talks to hundreds of candidates every month about their preferences, insights, concerns, and vetting criteria, so we know what resonates with various talent segments. We’ll work with you & do our own research to highlight your employer brand in a way that resonates with our broader network.

Surfaced Context About Candidate Questions & Concerns

Our candidate support team model provides a safe space for women & non-binary folks to surface questions they want to know more about before moving forward in the interview process. We’ll aggregate it & make sure you can get ahead of future blockers.

Interview Process Insights

We aggregate interview feedback and also collect funnel metrics data so you can understand where/why candidates drop off in your interview process. We’ll thoughtfully surface these insights to you to get some quick improvements shipped.

Are you currently hiring software engineers? Let us know why you would be a great fit for Leopard (such as DEI advocate, awesome values, etc) and we'll reach out!