FRAMEWORK

How to assess if a startup's product is remarkable?

Sep 6, 2023

FRAMEWORK

How to assess if a startup's product is remarkable?

Sep 6, 2023

FRAMEWORK

How to assess if a startup's product is remarkable?

Sep 6, 2023

FRAMEWORK

How to assess if a startup's product is remarkable?

Sep 6, 2023

In the crowded landscape of tech startups, identifying truly remarkable companies can be really challenging. Seth Godin's 'Purple Cow' presents a framework for recognizing uniqueness and innovation in marketing — qualities that can be the difference between ordinary and extraordinary in the world of startups. Applying this concept can offer a practical approach to evaluating startups, particularly in assessing their potential for disruption and growth in the competitive tech industry.

Godin's notable principles from Purple Cow:

  • Being Safe is Risky: Ordinary doesn't stand out. Playing it safe might be the biggest risk in today's fast-paced tech world.

  • Be Remarkable: Create something worth talking about, a "purple cow" amidst a field of ordinary cows.

  • Cater to Early Adopters and Innovators: These tech-savvy individuals are most likely to find, promote, and engage with your unique product.

  • Create Remarkable Experiences: Uniqueness should extend beyond the product, and spill over into customer experiences.

  • Target a Niche: Design something unique for a smaller, more specific tech audience.

  • The Ideavirus: Inspire your tech audience to spread the word about your product.

  • Avoid the Cash Cow: High profits shouldn't limit tech innovation.

  • Be Authentic: The product or service must deliver what's promised to the tech audience.

How do you evaluate if a startup's product is a "Purple Cow"?

Here are a few ways to assess this, along with some possible ways of framing your questions:

📈 Growth

What evidence is there of growing demand for the tech startup's product?
Ex: "What indicators can you share that show a growing demand for your product in your target market?"

🤵 Customer Experience

How is the startup creating remarkable experiences for its customers?
Ex: "Can you tell me an example of some of your products' "aha" moments"?"

🔍 Niche Focus

How well does the company focus & cater to its customer's specific niche needs?
Ex: "Can you describe something niche that your customer really needs that I wouldn't have expected, and why your product is specifically designed for them?"

🎯 Early Adopters

How have early adopters and innovators in their target market responded to the product?
Ex: "Could you share any feedback or testimonials from early adopters of your product?"

💡 Spread of the Idea

Is there evidence of their tech product or service idea spreading?
Ex: "What steps are you taking to encourage users to share their experiences with your product? Is there anything I can see online? Would love to take a look!

Applying Godin's principles to vet a startup's product can offer potent insights into the startup's potential and if its product truly is a "purple cow".

Your thoughtful inquiries will not only impress the interviewers but will also help determine if the startup is worthy of your time!

In the crowded landscape of tech startups, identifying truly remarkable companies can be really challenging. Seth Godin's 'Purple Cow' presents a framework for recognizing uniqueness and innovation in marketing — qualities that can be the difference between ordinary and extraordinary in the world of startups. Applying this concept can offer a practical approach to evaluating startups, particularly in assessing their potential for disruption and growth in the competitive tech industry.

Godin's notable principles from Purple Cow:

  • Being Safe is Risky: Ordinary doesn't stand out. Playing it safe might be the biggest risk in today's fast-paced tech world.

  • Be Remarkable: Create something worth talking about, a "purple cow" amidst a field of ordinary cows.

  • Cater to Early Adopters and Innovators: These tech-savvy individuals are most likely to find, promote, and engage with your unique product.

  • Create Remarkable Experiences: Uniqueness should extend beyond the product, and spill over into customer experiences.

  • Target a Niche: Design something unique for a smaller, more specific tech audience.

  • The Ideavirus: Inspire your tech audience to spread the word about your product.

  • Avoid the Cash Cow: High profits shouldn't limit tech innovation.

  • Be Authentic: The product or service must deliver what's promised to the tech audience.

How do you evaluate if a startup's product is a "Purple Cow"?

Here are a few ways to assess this, along with some possible ways of framing your questions:

📈 Growth

What evidence is there of growing demand for the tech startup's product?
Ex: "What indicators can you share that show a growing demand for your product in your target market?"

🤵 Customer Experience

How is the startup creating remarkable experiences for its customers?
Ex: "Can you tell me an example of some of your products' "aha" moments"?"

🔍 Niche Focus

How well does the company focus & cater to its customer's specific niche needs?
Ex: "Can you describe something niche that your customer really needs that I wouldn't have expected, and why your product is specifically designed for them?"

🎯 Early Adopters

How have early adopters and innovators in their target market responded to the product?
Ex: "Could you share any feedback or testimonials from early adopters of your product?"

💡 Spread of the Idea

Is there evidence of their tech product or service idea spreading?
Ex: "What steps are you taking to encourage users to share their experiences with your product? Is there anything I can see online? Would love to take a look!

Applying Godin's principles to vet a startup's product can offer potent insights into the startup's potential and if its product truly is a "purple cow".

Your thoughtful inquiries will not only impress the interviewers but will also help determine if the startup is worthy of your time!

In the crowded landscape of tech startups, identifying truly remarkable companies can be really challenging. Seth Godin's 'Purple Cow' presents a framework for recognizing uniqueness and innovation in marketing — qualities that can be the difference between ordinary and extraordinary in the world of startups. Applying this concept can offer a practical approach to evaluating startups, particularly in assessing their potential for disruption and growth in the competitive tech industry.

Godin's notable principles from Purple Cow:

  • Being Safe is Risky: Ordinary doesn't stand out. Playing it safe might be the biggest risk in today's fast-paced tech world.

  • Be Remarkable: Create something worth talking about, a "purple cow" amidst a field of ordinary cows.

  • Cater to Early Adopters and Innovators: These tech-savvy individuals are most likely to find, promote, and engage with your unique product.

  • Create Remarkable Experiences: Uniqueness should extend beyond the product, and spill over into customer experiences.

  • Target a Niche: Design something unique for a smaller, more specific tech audience.

  • The Ideavirus: Inspire your tech audience to spread the word about your product.

  • Avoid the Cash Cow: High profits shouldn't limit tech innovation.

  • Be Authentic: The product or service must deliver what's promised to the tech audience.

How do you evaluate if a startup's product is a "Purple Cow"?

Here are a few ways to assess this, along with some possible ways of framing your questions:

📈 Growth

What evidence is there of growing demand for the tech startup's product?
Ex: "What indicators can you share that show a growing demand for your product in your target market?"

🤵 Customer Experience

How is the startup creating remarkable experiences for its customers?
Ex: "Can you tell me an example of some of your products' "aha" moments"?"

🔍 Niche Focus

How well does the company focus & cater to its customer's specific niche needs?
Ex: "Can you describe something niche that your customer really needs that I wouldn't have expected, and why your product is specifically designed for them?"

🎯 Early Adopters

How have early adopters and innovators in their target market responded to the product?
Ex: "Could you share any feedback or testimonials from early adopters of your product?"

💡 Spread of the Idea

Is there evidence of their tech product or service idea spreading?
Ex: "What steps are you taking to encourage users to share their experiences with your product? Is there anything I can see online? Would love to take a look!

Applying Godin's principles to vet a startup's product can offer potent insights into the startup's potential and if its product truly is a "purple cow".

Your thoughtful inquiries will not only impress the interviewers but will also help determine if the startup is worthy of your time!

In the crowded landscape of tech startups, identifying truly remarkable companies can be really challenging. Seth Godin's 'Purple Cow' presents a framework for recognizing uniqueness and innovation in marketing — qualities that can be the difference between ordinary and extraordinary in the world of startups. Applying this concept can offer a practical approach to evaluating startups, particularly in assessing their potential for disruption and growth in the competitive tech industry.

Godin's notable principles from Purple Cow:

  • Being Safe is Risky: Ordinary doesn't stand out. Playing it safe might be the biggest risk in today's fast-paced tech world.

  • Be Remarkable: Create something worth talking about, a "purple cow" amidst a field of ordinary cows.

  • Cater to Early Adopters and Innovators: These tech-savvy individuals are most likely to find, promote, and engage with your unique product.

  • Create Remarkable Experiences: Uniqueness should extend beyond the product, and spill over into customer experiences.

  • Target a Niche: Design something unique for a smaller, more specific tech audience.

  • The Ideavirus: Inspire your tech audience to spread the word about your product.

  • Avoid the Cash Cow: High profits shouldn't limit tech innovation.

  • Be Authentic: The product or service must deliver what's promised to the tech audience.

How do you evaluate if a startup's product is a "Purple Cow"?

Here are a few ways to assess this, along with some possible ways of framing your questions:

📈 Growth

What evidence is there of growing demand for the tech startup's product?
Ex: "What indicators can you share that show a growing demand for your product in your target market?"

🤵 Customer Experience

How is the startup creating remarkable experiences for its customers?
Ex: "Can you tell me an example of some of your products' "aha" moments"?"

🔍 Niche Focus

How well does the company focus & cater to its customer's specific niche needs?
Ex: "Can you describe something niche that your customer really needs that I wouldn't have expected, and why your product is specifically designed for them?"

🎯 Early Adopters

How have early adopters and innovators in their target market responded to the product?
Ex: "Could you share any feedback or testimonials from early adopters of your product?"

💡 Spread of the Idea

Is there evidence of their tech product or service idea spreading?
Ex: "What steps are you taking to encourage users to share their experiences with your product? Is there anything I can see online? Would love to take a look!

Applying Godin's principles to vet a startup's product can offer potent insights into the startup's potential and if its product truly is a "purple cow".

Your thoughtful inquiries will not only impress the interviewers but will also help determine if the startup is worthy of your time!

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